Microsoft, Warner Bros. UK Launch First Ad Campaign Featuring 3D Printing
I should be getting my 3D printer in the spring. I think I’ve found the firs thing I’ll be printing.
By working closely with Warner Bros. UK and its UK agencies, PHD and Think Jam, we’ve been able to co-create a digital advertising solution that is truly at the forefront of global innovation. By offering fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug’s ‘key’ artefacts, as well as an interactive deep-dive into the film, information about characters, events and artefacts, actor bios, behind-the-scenes videos and more, we’re providing a genuinely valuable and unique experience that puts the consumer first – really benefitting the people it reaches – while continuing to deliver for the client and push the boundaries of what is creatively possible using new technology.
Michael Sauers is currently the Director of Technology for Do Space in Omaha, NE. Michael has been training librarians in technology for the past twenty years and has also been a public library trustee, a bookstore manager for a library friends group, a reference librarian, serials cataloger, technology consultant, and bookseller since earning his MLS in 1995 from the University at Albany’s School of Information Science and Policy. Michael has also written dozens of articles for various journals and magazines and his fourteenth book, Emerging Technologies: A Primer for Librarians (w/ Jennifer Koerber) was published in May 2015 and more books are on the way. In his spare time he blogs at travelinlibrarian.info, runs The Collector’s Guide to Dean Koontz Web site, takes many, many photos, and typically reads more than 100 books a year.
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I should be getting my 3D printer in the spring. I think I’ve found the firs thing I’ll be printing.