So I’m entering a contest sponsored by Northwest Airlines to win a golfing trip. (No I don’t golf but I’d be happy to take the trip to Spain anyway.) I’ve got to fill in this form and see the following: “* denotes optional field”. Come on NWA. How much are you paying these designers? Since when do you mark “optional” fields. You mark the required ones to draw attention to them. What’s the point of drawing attention to an optional field. (Never mind that there’s a total of one optional field in the whole form.)
Michael Sauers is the Director of Logan Library in Logan, UT. Prior to this he was one of the founding staff and Technology Manager for Do Space in Omaha, NE. After earning his MLS in 1995 from the University at Albany's School of Information Science and Policy Michael spent his first 20 years as a librarian training other librarians in technology along with time as a public library trustee, a bookstore manager for a library friends group, a reference librarian, a technology consultant, and a bookseller. He has written dozens of articles for various journals and magazines and has published 14 books ranging from library technology, blogging, Web design, and an index to a popular horror magazine. In his spare time, he blogs at TravelinLibrarian.info, runs The Collector's Guide to Dean Koontz website at CollectingKoontz.com, takes many, many photos, and typically reads more than 100 books a year.
Unless otherwise stated, all opinions are my own and are not to be considered those of the City of Logan, UT.
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