Four Ways To Increase Team Engagement by Marshall Bowden
Suppose for a moment that your employees were actually clients or customers.
How would you communicate with them?
If you engage with your customers on social media, how do you talk to them?
Then it dawns on you:
Maybe content marketing isn’t just for those who are outside your workplace. After all, content marketing is all about figuring out your audience’s pain points and addressing them with information that helps solve the problem, or improve product delivery for customers in some way. Why not do that with people who work for you?
Michael Sauers is currently the Director of Technology for Do Space in Omaha, NE. Michael has been training librarians in technology for the past twenty years and has also been a public library trustee, a bookstore manager for a library friends group, a reference librarian, serials cataloger, technology consultant, and bookseller since earning his MLS in 1995 from the University at Albany’s School of Information Science and Policy. Michael has also written dozens of articles for various journals and magazines and his fourteenth book, Emerging Technologies: A Primer for Librarians (w/ Jennifer Koerber) was published in May 2015 and more books are on the way. In his spare time he blogs at travelinlibrarian.info, runs The Collector’s Guide to Dean Koontz Web site, takes many, many photos, and typically reads more than 100 books a year.
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