Harper Collins starts watermarking eBooks

harper_logo with text - high resThis week HarperCollins and anti-piracy company Digimarc announced the debut of a new ebook watermarking system to enable the identification of leak points in the company’s supply chain. TorrentFreak caught up with the publisher to learn about its new anti-piracy solution and its overall anti-piracy strategy…

Called Guardian Watermarking for Publishing, the system embeds all but invisible markers into ebooks. Then, Digimarc trawls the web looking for leaked content containing the watermarks. Once found, the anti-piracy company reports the unique identifiers back to Harpercollins who can match them against their own transaction records. This enables the company to identify the source of that material from wherever it occurred in the company’s supply chain.

Speaking with TorrentFreak, HarperCollins said that tracking these pre-consumer leaks provides intelligence to prevent them happening again.

“We have had leaks in the past in the final stages of our supply chain – via isolated instances of early releases by retailers. We therefore intend to be able to track these potential leaks in the future – especially now that our digital supply chain extends to many partners in many markets,” a spokesperson said.

“[The system] empowers us to go back to the source of the problem (ie identify the source) and find solutions to prevent this from happening in the future.”

Read the full article @ Torrent Freak.

September 16th, 2014 by
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