NCompass Live: Tech Talk with Michael Sauers: Who’s Out There? User Personas and Libraries

In this month’s episode, Michael Sauers talks with Jennifer Koerber, Web Services Librarian at Boston Public Library, about User Personas and Libraries.

Any marketer or web designer will tell you that creating user personas is a great way to target your services, but just how do you do that? What are the steps involved, and how can we narrow the wide variety of people we serve down to a few "types"? By brainstorming, collecting data and talking to your users, you can make tools to help you develop new programs, focus a marketing campaign, or redesign your website. In this brief overview, Koerber will introduce the basics of persona-making and give you resources to go through the process yourself.

In this monthly feature of NCompass Live, the NLC’s Technology Innovation Librarian, Michael Sauers, will discuss the tech news of the month and share new and exciting tech for your library. There will also be plenty of time in each episode for you to ask your tech questions. So, bring your questions with you, or send them in ahead of time, and Michael will have your answers.

For more information, to register for upcoming NCompass Live events, or to listen to recordings of past events, go to the NCompass Live Webpage.

Apply for Nebraska Library Commission C.E. Credits – Print out the C.E. Activity Reporting Form and send the completed copy to the address on the form. Check the C.E Guidelines for information on earning C.E Credits. Please email Laura Johnson, Continuing Education Coordinator, with questions about C.E. Credits.

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