Tech Talk with Michael Sauers: Who’s Out There? User Personas and Libraries

Join us for the next NCompass Live: "Tech Talk with Michael Sauers: Who’s Out There? User Personas and Libraries", on Wednesday, April 20, 10:00am – 11:00am CT.

Description: In this month’s episode, Michael Sauers will talk with Jennifer Koerber, Web Services Librarian at Boston Public Library, about User Personas and Libraries. Any marketer or web designer will tell you that creating user personas is a great way to target your services, but just how do you do that? What are the steps involved, and how can we narrow the wide variety of people we serve down to a few "types"? By brainstorming, collecting data and talking to your users, you can make tools to help you develop new programs, focus a marketing campaign, or redesign your website. In this brief overview, Koerber will introduce the basics of persona-making and give you resources to go through the process yourself.


Upcoming NCompass Live events:

April 27 – The Power of Word-of-Mouth Marketing, with Peggy Barber

May 4 – Introducing Nebraska Libraries on the Web

May 11 – 2011 Nebraska Book Festival

May 25 – Tech Talk with Michael Sauers

For more information, to register for upcoming NCompass Live events, or to listen to recordings of past events, go to:

NCompass Live is broadcast live from 10am – 11am Central Time. Convert to your time zone on the Official U.S. Time website:


IMPORTANT: NCompass Live is presented online using the GoToWebinar online meeting service. GoToWebinar sessions are live presentations that you access from your own computer via the Web. Audio is provided via Voice over Internet Protocol (VoIP) using a microphone. This means access to a telephone is not required. However, in order to hear the presentation, attendees must be using a computer with a sound card and speakers. To ask questions and participate in the Audio class discussion, attendees will also need a microphone. A Question and Answer option is also available, so you can ask questions if you do not have a microphone. If you don’t have a microphone for your computer and you are a Nebraska library staff person, you may request one from the Nebraska Library Commission, at no cost to you, by emailing Christa Burns at least a week in advance of your session.

GoToWebinar System Requirements: Before you attend a session, review the GoToWebinar system requirements, in the "Attending a Webinar" section: . Please do this several days in advance of your scheduled session so you have plenty of time to update your system if necessary. GoToWebinar works on both PC and Mac computers.

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