Confusing eBook offer

So, I’m in a Borders and I see this sign posted below a book on a front table:

At first I thought that this meant that if I bought the print book I could take my eReader, assuming I had it with me, and go download the eBook version. Upon further reflection, I’m now thinking that it’s just an add for the eBook version which I can download in the store if I purchase it.

Can anyone confirm or deny either theory?

One Reply to “Confusing eBook offer”

  1. As a former (as of 20 minutes ago) Borders bookseller, I can confirm it is just an ad to buy the ebook.

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