Last night I read Evil Plans: Having Fun on the Road to World Domination by High MacLeod. As a follower of his blog and his art I looked forward to his new book and read it in a single sitting. I have a plan to actually review the book in a future post, but I’m not making any promises.
This post however, spawns from a single throw-away aside on page 152:
When Google – the most successful advertising business of the world – started their company, their founders knew practically nothing about the inside workings of Madison Avenue.
The context of this sentence is to illustrate his point that being an outsider to an industry can be a good thing since if you know too much you’ll make the same mistakes as the people who know “everything” about that industry.
Still, that’s not what caught my eye. Go back and read that sentence again. Did you catch it this time?
MacLeod doesn’t describe Google as a search engine company as most people see them. He, quite nonchalantly, and I would agree completely correctly, describes them as an advertising business.
Now, I’m not criticizing Google here. They make money through the ads. But the service they provide is so good that the majority of us just don’t care. I present on Google regularly, and one of my next books will most likely be solely focused on Google search, but this line still caught me off guard.
In this age of budget problems, and constant tax reductions, what if the library’s services were so good the people completely stopped thinking about how we’re funded (taxes) and just funded us so we could keep providing such amazing services?
The next question is, what’s your evil plan for making your library that successful?