CIL2007: Using Social Media for Community Engagement (Tuesday Keynote)

Andy Carvin, National Public Radio (www.andycarvin.com/complibraries.ppt)

  • Head of NPR’s Web 2.0 streategy
  • Traditional Media Production
    • publisher
    • broadcaster
    • billboard owner
    • drag a sign from a plane
    • hold up a sign at a sporting event
  • Web 1.0
    • read instead of produce

    • HTML
    • Programming
    • Graphic design
    • hosting ability
    • promotion mechanisms
  • Web 2.0
    • new software makes content creation easy
    • people focus on ideas and creativity rather than technical know-how
    • “the read-write web”
    • “we media”
  • Social software and the democratization of content
  • Content production: All the cool kids are doin’ it
  • The Web 2.0 Universe
    • geotags
    • blogging
    • aggregation
    • podcasting
    • folksonomies
    • rating
    • vlogging
    • community discussions
    • tagging
    • IM
    • SMS

    • mashups
    • RSS
    • wikis
    • citizen journalism
    • online social networks
  • Most famous examples: Blogs
    • early days: online geeks have personal homepages
    • blogging software made it easy for everyone
    • fill-in-a-form publishing
    • today: 60-100 million+ blogs online
    • perception: a media-blogger war of attrition
  • The media hates bloggers
    • can’t trust trust them to get it right
    • have agendas/biases
    • mob mentality
    • don’t respect journalists
    • don’t do hard news
  • bloggers hat the media
    • you can’t trust old media
    • claim their unbiaser
    • dominated by soundbites
    • don’t respect the public’s brains
    • always pandering to lowest common denominator
  • Today: Happy Internet, the war is over
    • concerted attempts at finding understanding between the media and the blogosphere
    • media/blog collaboration now more common
    • greater emphasis on “networked journalism” (Jeff Jarvis)

    • finding ways for the media to work with “the people formerly as the audience” (Jay Rosen)
  • Why are media outlets embracing Web 2.0
    • improving journalistic transparency
    • creating a public dialogue
    • tapping into public knowledge and creativity
    • new collaborative opportunities with affiliates
    • maybe it’s profitable, too?
  • Open piloting
    • inviting the public to help create new broadcast programming
    • sharing rough drafts of shows before they’re ready for prime time
    • a focus group, but everyone’s welcome
    • examples: Rough Cuts, Bryant Park
  • Radio Open Source
    • “a blog with a radio show”
    • not about open source software
    • opens editorial process to the public
    • invites users to submit & debate program ideas
    • users recommend guests & questions
    • asks users to participate on-air
    • Similar: TOTN, WHYS
  • BBC Have Your Say
    • centralized forum for discussion news
    • only select stories covered
    • two-tiered moderation
    • users can rate each others’ comments
  • CNN iReport
    • http://www.cnn.com/exchange/
    • CNN citizen journalism project w/ blip.tv
    • users submit photos, video for specific stories
    • best clips included on air
    • published early video from VT shootings
    • “tell your friends, iReport for CNN”
  • USA Today
    • embedding social networking across the site
    • note balkanized to a special section
    • users can comment
  • OhMyNews
    • english.ohmynews.com
    • Korean online news service
    • dedicates 20% of its space to citizen journalism
    • ones that submit consistently get paid
  • Global Voices
    • bridge blogging
  • Vote Guide
  • Minnesote E-Debate
  • NewAssignment.net
  • So What Should You do?
    • community blogs & discussions
    • more…
  • bathroom in South Africa photo

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