Lee Rainie, Director, Pew Internet and American Life Project
- “I adore librarians”
- Ask a Ninja: What is Podcasting
- The Starting Point
- Tim O’Reilly & John Battelle
- The Web as platform
- netscape v google
- doubleclick v adsense
- akami v bittorrent
- harnesing collective intelligence
- data is the next “intel inside”
- software above the level of a single device
- rich user experiences
- Changes
- cashing – peer to peer
- britannice – wiki
- personal sites – blogging
- evite – upcoming.org
- doubleclick – adsense
- ofoto – flickr
- taxonomy – folksonomies
- etc
- Web 2.0 meme map
- 6 hallmarks of the Web 2.0 world that matter to libraries
- The Internet has become the computer
- # of computer users is indistinguishable from # of Internet users
- Broadband availability up
- Internet users # up
- wireless connectivity up
- people go online from more places
- # of people accessing internet from libraries has doubled in past 4 years
- broadband turns the internet into a destination
- broadband intensifies people’s internet use and it becomes more serious
- broadband makes video a big part of the internet experience
- broadband make people’s internet use more social
- Tens of millions of Americans, especially the young, are creating and sharing content online
- 55% of teens have profiles on social networking sites
- 20% of adults have profiles on social networking sites
- SN Profiles: Switchboards for social life
- Teen girls more likely to use all SN features
- 51% of young adults have uploaded photos / 37% of adults
- 39% of teens share their own creations / 22% of adults
- 33% of teens are tech support for their families & orgs / 13% of adults
- 25% of kids / 33% college students / 12% adults have blogs
- 27% of teens / 14% adults have their own Web site
- 26% teens / 9% adults have created mashups
- 19% teens / 9% adults have an avatar to interact with others
- 15% teens / 8% adults have created videos
- Even more internet users are accessing the content created by others
- Long Tail audience
- 46% of young users read blogs
- 44% of young adults seek info in wikipedia
- 14% of young users download podcasts
- many are sharing what they know and what they feel online and this is building conversations and communities
- 33% of young adults have rated a product, person, or service online
- 32% of young adults have tagged content
- 25% of YA have commented on videos, also blogs & photos
- tens of thousands are contributing their knowhow and processing power
- 40% of users participate in peer-to-peer
- grid computing
- open source movement
- online Americans are customizing their online experiences
- 40% of YA customize news and other information pages
- 50%+ of YA on specialty listservs
- 25%-33% of YA get RSS feeds
- 5 issues libraries and all online participants must struggle to address – Pam Berger – http://www.infosearcher.org/
- Navigation
- transitioning from linear format to nonlinear in format
- Context
- learning to see connections
- Focus
- practicing reflection & deep thinking
- Skepticism
- learning to evaluate information
- Ethical behavior
- understanding the rules of cyberspace
- The Machine is Using Us
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