David Lee King, Topeka & Shawnee County Public Library
- Why, What, Who, how, and When
- Why should we set up new services
- example: library myspace set to private
- example: last updated six months ago
- example: flickr last uploaded to in 2005
- example: blog, about says “latest news”, not updated since Jan 2005
- meet changing customer needs
- stay culturally relevant
- keep digital space up-to-date
- What services should you set up?
- lots to choose from
- think through goals
- what should the end result look like?
- Who does the work
- patrons
- staff
- How to make this happen
- admin and management
- staff time
- do we have
- the equipment
- willing participants
- can we make willing participants
- skilled staff
- when to roll it out
- like, yesterday
- seriously, some things don’t take a lot of time
- blogs, flickr, youtube, IM
- 5 minutes, tops
- depends on you
- Content, container, and customer
- Content
- conversational tone
- create often
- reuse content…
- Inviting participation
- Just ask
- Paper Cuts blog: 52 Questions
- Container
- just the basics or fancy-schmancy?
- Customer
- contacts
- friending in different services
- comments
- answer them
- quickly
- default to “comments on”
- edit if needed
- creators
- decide about customer content
- actual content
- comments only
- who’s in charge of content babysitting
- doesn’t have to be the Webmaster
- Definitely not the admin
- some specifics
- Blogs
- mylibrary.blogspot.com or mylibrary.org/blog
- free or purchase
- what to name it
- default design or integrate
- reasons for the blog
- what’s new at the library
- new books
- library news
- who’s in charge
- who writes
- who answers questions
- Tricks
- make sure to link to your stuff
- catalog
- events
- flickr for images
- saves storage space
- reuse content
- pic in two places, more comments
- consider customer and staff training
- staff needs
- a little posting training
- writing for the web training
- basic HTML (imbedding images from flickr)
- Flickr
- MySpace
- decisions
- name/age/sex
- “you don’t have to tell the truth”
- design/skin
- reason for the page
- make use of multimedia
- tricks
- musical artist account if you podcast
- reuse content
- customize additions
- catalog search box
- link to your content
- staff needs
- who’s in charge
- who does comments
- who writes content
- YouTube
- decisions
- downloadable video?
- channel design
- reasons for the videos
- current what’s up at the lib
- what’s new/library update vids
- videos of events
- training
- new books
- youtube specific account stuff
- who’s in charge
- what goes in profile
- tagging
- allow comments
- staff or customer content
- everything in blogs above…
- tricks
- channels: link to other relevant content
- provide link back to library page
- embed video on your Web site!
- staff needs
- training
- equipment
- Final thoughts
- Goals are good!
- Plan for participation
- You don’t have to be an expert
