Digital Content (eAudio Books)

Ken Weil & Joe Latini, South Huntington Beach Public Library

  • First public library to circulate iPod shuffles!
  • Started with a collection of 29 titles
  • Starting to do music on the iPods (marketing to younger patrons)
  • Why?
    • Downloading cheaper than purchasing cassettes and CDs
    • $1616 on cassette vs. $695 from iTunes for the first 29 titles
    • Savings used to buy the iPods
    • No replacement costs for tapes & CDs
    • Titles available sooner
    • Conserve shelf space
    • More portable
  • Licencing varies from company to company (iTunes, OverDrive, Recorded Books)
  • There is no single good solution
  • Why iPods?
    • iTunes = library now ownes the item, others you need to repurchase on a schedule
    • Downloading items via dialup is not viable, therefore circing the iPods
    • Can import from existing Books on CD
    • iPods popular
    • Work with both Mac & Windows
    • Universal access (no patron computer needed)
  • (iTunes gets their titles from Audible.com)
  • Copyright issues
    • SHPL limits circ to the number of copies that the library ownes
    • Apple knows what they’re doing
  • Purchasing
    • iTunes ccount (CC or debit account)
    • software
    • search
    • download
    • store files on server (central location for downloader & desk where iPods are checked out)
    • backup each title
  • Cataloging
    • Equipment: iPod Shuffles (They now have 20)
    • Titles: eAudio books (original cataloging)
    • Order Record (title, iTunes listed as publisher)
    • Bib record (replaces order record)
    • Material type
  • Pushed on the front page of the Web site
  • Catalog says “Required iPod Shuffle or other MP3 player” on these titles
  • Processing
    • title card w/ barcode
    • contents card with iPod barcode
    • CArying case
      • iPod
      • power adaptor
      • radio transmitter
      • audiocassette adapter
      • user’s guide
      • aux input connector
    • [M: Way sweet! Don’t make them use headphones]
  • Circulation
    • check out titles and equipment
    • loan rules
      • 2 weeks
      • no ILL or DA
      • restricted to district residents
      • $1/day overdue (they’ve been circing laptops for the past five years without any problems)
    • borrowing terms & conditions
      • Waiver form
      • Will also load titles on to borrower’s iPods, form indicates that loading library titles will erase all items on the iPod.
      • Newer software and iPods are reducing this problem
  • User Survey Results
    • 46% borrow 2-3 times/month, 26% once/week
    • 48% listen in car, 19% in portable player w/ headphones
    • 35% prefer fiction, 29% new or bestsellers
    • ever borrowed? 81% no
    • 73% male
    • age 30% 55-64, 21% 45-54
  • What’s new?
    • Circing music on iPods
    • Developing YA collection
      • audio books & music
      • selected by young adults
    • Art exhibits audio tour
    • Podcasting library programs & events

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