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The advent of online file sharing made it easy for anyone to copy and distribute media for free, and many feel—and fear—that 3D printing will eventually do the same for physical products. So it’s surprisingly refreshing to hear that a corporation like Hasbro has decided to embrace 3D printing, and will work with Shapeways to allow fans to design and sell their own toys based on the company’s properties.
Timed to correspond with the start of Comic-Con later this week, this morning the two companies officially unveiled SuperFanArt, a dedicated website that will allow fans and artists to showcase their creations based on existing Hasbro toy lines, starting with My Little Pony. The site isn’t just a place for amateur designers to show off their creations, though. They’ll actually be able to sell them to the public, produced through Shapeways’ existing 3D printing infrastructure.
Read the full post @ Gizmodo.
The sculpture – dressed in the Queen frontman’s iconic yellow costume- was one of 53 differently designed apes which have taken up residence at sites across the city as part of the GoGoGorillas! Project to help raise vital funds for charity.
But it was removed today after the Mercury Phoenix Trust, an Aids charity set up in memory of the singer who died in 1991, said it may take legal action.
Read the full article and see photos of the gorilla in question @ DailyMail.co.uk.
And that’s where it all starts to go wrong. Trademark holders inevitably consider themselves to be trademark owners. They don’t enforce their marks to protect the public, they do it to protect their profits (this is by design). Trademark starts from the assumption that the public makes an association between a product and a service on the basis of commerce: if I see Gillette on a disposable razor, that’s because Gillette is the company that thought of putting the word “Gillette” on a line of products, and its creativity and canny marketing have made the association in the public’s mind.
Read the full article @ TheGuardian.co.uk.