This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.
This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: dissolve.com/generic
The original piece is published on McSweeney’s: mcsweeneys.net/articles/this-is-a-generic-brand-video
Narrated by Dallas McClain.
Music: “Piano Work 02” by rysktchkw
Available under Creative Commons License from SoundCloud at soundcloud.com/rysktchkw/piano-work-02
Well there are many but this one is very pointed and accurate.
In a blog post today, Twitter has announced that they will be “experimenting with a way to make ads on Twitter more useful to our users in the United States by displaying promoted content from brands and businesses they’ve shown interest in. Users won’t see more ads on Twitter, but they may see better ones.”
Here’s how to turn this off. Log in to your account and head for Settings. Uncheck “Personalization” and “Promoted content” and click Save changes.
Remember all that brouhaha over Facebook’s “Sponsored Stories,” the ads that are supposed to be cleverly disguised as simple recommendations from friends? We kind of can’t believe it’s taken this long for Facebook to realize that users are onto their little ruse, but the social network announced yesterday that it’s ditching the ads in favor of a brand new approach toward advertising.
Facebook has had issues trying to appease both marketers and the audience it’s supposed to be marketing to. On the one side, advertisers hold the keys to the money bin filled with revenue that Facebook wants oh-so-very-much. On the other, you’ve got a kajillion people using a “free” service, many of whom don’t want to be bothered by ads. So how do you please both?
The company is taking a new tack in its attempt to hold everyone’s hands at the campfire, announcing during a media event yesterday that it’s not only doing away with Sponsored Stories, reports the Los Angeles Times, but also winnowing down the types of ads it features on the social network. It’s too complicated for advertisers, apparently, which means users probably aren’t clicking where marketers want them to be.
Read the full article on The Consumerist.
Starting [yesterday], Flickr is offering Free and Ad-Free accounts. The ad-free account is now $50 per year (double the old Pro price), and the only benefit it offers is the ad-free experience. All other benefits of paying to use Flickr are gone. (There’s also a “Doublr” account level that offers two terabytes of storage, not one.)
By doubling the price of the paid account and killing all the benefits except not seeing ads, Yahoo is practically begging Flickr users not to have paid accounts.
The only logic behind that seems to be that Yahoo really wants to be able to show more ads to Flickr users.
…Flickr’s help page says that existing Pro users will still be able to renew their Pro account in the future. There’s no price point for that. If it’s at the same price that Pro accounts have been (about $25), it means Pro users will be able to enjoy an ad-free Flickr for about half the price of new “Ad Free” account holders.
Read the full article @ Marketing Land.
Here’s the transcript of the online chat I had with the company this afternoon:
10 Feb 2010 15:55:11
10 Feb 2010 16:02:03
To whom should I speak about your company using my name in an ad without my permission?
Welcome Michael Sauers! Your request has been directed to the Customer Service department. Please wait for our operator to answer your call.
Call accepted by operator Ron. Currently in room: Ron, Michael Sauers.
Hello, How are you doing ?
Not well as I don’t recall ever granting my permission for my name to be used in an ad for your service.
Let me know the exact issue … I read your statement
Michael, Let me know in detail
let me check
Oh … YOu are true …
I have a question in my mind
Should i ask you now ?
Are you sure ? You did not give your name to anyone to use it
I have only ever worked with one advertising agency and that’s for ads placed on my site. I’ve have never previously heard of your service. Also, the tweet reads as if I work for you and I don’t.
Can you see any number on our website? I Suggest you to call on that number
Great, Sounds Good
I will talk our Marketing team and will find that or exact reason to use your name
Is there anything in which i can help you ?
Any chance you could send me the results of that conversation via e-mail?
Sure, I will do it
Let me know your email address, please
Thanks a lot
This transcript email message was automatically generated by ProvideSupport.com
I then called the number on the site and got “Hello.” No name of company, no nothin’ else. I asked if this the company in question and the woman on the other end of the line sais “yes”. According to her she is the owner but had no idea about any such tweet. I told her I had chatted with Ron and that he had the information. She told me they’d discuss it at their meeting tomorrow and I confirmed that I wanted to hear back the results of that conversation.
On further glancing at their twitter stream as of today I found a whole bunch of single-word tweets along with that same URL. (OK, that looks like their account got hacked to me.)
But looking back a few days there were a lot of “Site X talks about topic Y” and then a link to their site.
Those tweets don’t look hacky, they’re just very-crappy marketing. Know why I’m sure? All those bit.ly links are all the same and they all point back to the company’s site again.
Can’t wait to hear what their response is. (Assuming I get one.)
If you want to say nice things about me, feel free. If you want to say un-nice things about me, that’s your right I just appreciate whatever you say is true. However, do not use my name to promote your service, site, or company without even talking to me first. I’ve sent a reply tweet asking them what’s up and an e-mail will be forthcoming. In the mean time, feel free to take a peek at what they did but excuse me for not giving them any link love from this blog.
For the record, I have no known relationship with this site nor have I ever had any communication to my knowledge with them in the past.
UPDATE: I tried contacting the company through their “live support” and got the following:
I’ve added a new sponsor to the site: Direct Opinions. They’ve worked with several different libraries in the past but are looking to get some more as customers. Pending any serious complaints their add will be running in the sidebar of this blog for the next six months.
Tagged with: advertising