David Mandelbrot, Vice President of Search Content, Yahoo!
Peter Norvig, Director of Search Quality, Google
A9.com
- About
- Subsidiary of Amazon.com
- Founded in October 2003
- Based in
- Powers amazon product search
- Google supplies both Web and image search results
- Growing a9
- Started with web, images, books
- Added Wikipedia, ref, yellow pages, moves, & more
- Most search engine APIs are similar albeit proprietary
- Which is why we introduced…
- OpenSearch
- It’s simple search syndication
- Behind OpenSearch
- Propose a common format for queries and results
- Identified the minimal subset of data necessary
- Reuse existing and familiar standards such as RSS
- A9.com – Click “choose more columns”
- Currently 298 choices
- Flickr photo search [M: !!!]
- PubMed OpenSearch
- OpenSearch response in XML/RSS format
- OpenSearchLaunch
- March 2005
- More than one/day added
- Creative commons licensed
- OpenSearch 1.1
- Built into IE7
- Flexible syndication formats including Atom support
- Extensibility (can work with SRW/U)
- http://opensearch.a9.com/
Google: Research Search Innovations
- GoogleAnswers
- Type in factual question, get answer and source
- What you might be looking for
- javascript not
- javascript not operator
- Statistical Machine Translation
- Translation on the fly of results
- In research right now
- Underlined words = not sure
- Effects of more data
- More words in data, better translations
- Google Mobile
- Local search on phone
- Google Maps
- Uses
- Satellite results
- Moon (no directions yet)
- Integrating additional data
- Katrina
- Seattle911.com
- Urinal dot net
- Brewster Jennings Projects
- PlaceOpedia (Wikipedia place aritcles)
Yahoo!
· Innovation acceleration
· FUSE
o Enable people to Find, Use, Share and Expand all human knowledge
· Challenge
o Attempts to find “all human knowledge” didn’t include for-pay content sources – couldn’t find everything
o Search Subscriptions
§ Searching popular for-pay content
§ Personalization allows users to always get for-pay content
§ Feed from partner web sites ensure…
· Challenge: once you find content, how can you use it?
o Find pic, can I post it on my page?
§ Search for Creative Commons
§ Licencing system
§ Yahoo created interface to all users to search CC content
§ Then users know they can use it
§ Feature allows search based on type of use
· Challenge: enable users to share knowledge with their community to create a better search experience
o Limit to number of useful relevant results
o How can I share what I’ve learned from my searches
o My Web 2.0 (“social search”)
§ Save results
§ Tag results
§ Share results
· Challenge: expanding the amount of content made openly available online while not upsetting the ecosystem
o Open Content
§ Joint effort
§ Approval of copyright holders
§ Multimedia & text
§ Full text rather and snippets
§ Freely crawlable
§ International effort
§ Uses common formats
