August 31st, 2016 by Michael Sauers

Mary & Jacosta Nu
18 September 2014

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December 28th, 2015 by Michael Sauers

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December 24th, 2015 by Michael Sauers

A wonderful gift from a wonderful friend back in 2012.

 

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June 5th, 2015 by Michael Sauers

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April 25th, 2015 by Michael Sauers

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April 24th, 2015 by Michael Sauers

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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April 15th, 2015 by Michael Sauers

Lego mini-fig in carbonite (5)After a whole bunch of tweaking and software changes, along with several failed prints, I finally got the Commission’s Solidoodle 4 to create what I’m declaring it’s first “successful” print. It’s not perfect, and there’s more tweaking to do, but it’s not a total fail. Click the photo for a few more images on Flickr.

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February 4th, 2015 by Michael Sauers

CONFIRMED: Fan concept for a Doctor Who LEGO® set will enter production in 2015.

The LEGO Group have announced that they will be producing a LEGO Doctor Who set. The concept for a Doctor Who set came from the LEGO® IDEAS website where fans can submit ideas for a set and vote for their favourite idea to be produced.

The Doctor Who concept from fan Andrew Clark received the 10,000 votes requisite for The LEGO Group to consider it for production.

A licensing agreement between BBC Worldwide and The LEGO Group will see the new set available in all of The LEGO Group’s key markets before the end of the year.

Andrew’s winning design featured a range of Doctors, companions and monsters across the show’s history, but fans will have to wait until later this year to discover what will be produced.

Read the full article @ the BBC.

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January 4th, 2015 by Michael Sauers

I want this Lego set!

Lego AT-AT

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December 5th, 2014 by Michael Sauers

LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of “how girls naturally build and play.” This new theme is called LEGO Friends and it’s a pink and purple, gender segregated, suburban wasteland populated by Barbie/Bratz style dolls.  Many parents, educators, feminists, and media critics have spoken out against LEGOs attempts to separate girls into their own stereotypical isolated enclave within the LEGO universe.

In part 1 of my two part LEGO and Gender series, I’ll explore how LEGO went terribly wrong with LEGO Friends and provide a brief history of LEGO’s ridiculous and slightly hilarious attempts to market to girls since the late 70’s.  In part 2 I’ll delve into LEGO’s intentional strategy to market almost exclusively to boys since the mid 80’s by developing and marketing sets that are male identified and male centered.  In conclusion, I’ll offer LEGO a couple of suggestions that they can consider when creating and marketing new products.

In part 2, I delve into how LEGO shifted their products from their initial relatively, gender neutral building experience to a more male dominated and male identified one.  The LEGO group intentionally did this in three ways: 1. Marketing exclusively to boys, 2. Producing male identified and centered themes and sets and 3. Focusing on stereotypical boys play scenarios with an emphasis on combat.  The strong focus on boys has effectively kicked girls out of the LEGO club house. Keep watching until the end where I provide a few suggestions to LEGO on how to fix their gender segregation problem.

From 2012 but still completely relevant. More @ Feminist Frequency.

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