Suppose for a moment that your employees were actually clients or customers.
How would you communicate with them?
If you engage with your customers on social media, how do you talk to them?
Then it dawns on you:
Maybe content marketing isn’t just for those who are outside your workplace. After all, content marketing is all about figuring out your audience’s pain points and addressing them with information that helps solve the problem, or improve product delivery for customers in some way. Why not do that with people who work for you?Read the full article @ Medium
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