Four Ways To Increase Team Engagement by Marshall Bowden
Suppose for a moment that your employees were actually clients or customers.
How would you communicate with them?
If you engage with your customers on social media, how do you talk to them?
Then it dawns on you:
Maybe content marketing isn’t just for those who are outside your workplace. After all, content marketing is all about figuring out your audience’s pain points and addressing them with information that helps solve the problem, or improve product delivery for customers in some way. Why not do that with people who work for you?
Michael Sauers is the Technology Manager for Do Space in Omaha, NE. After earning his MLS in 1995 from the University at Albany's School of Information Science and Policy Michael spent his first 20 years as a librarian training other librarians in technology along with time as a public library trustee, a bookstore manager for a library friends group, a reference librarian, a technology consultant, and a bookseller. He has written dozens of articles for various journals and magazines and has published 14 books ranging from library technology, blogging, Web design, and an index to a popular horror magazine. In his spare time, he blogs at TravelinLibrarian.info, runs The Collector's Guide to Dean Koontz website at CollectingKoontz.com, takes many, many photos, and typically reads more than 100 books a year.
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