How the Obama campaign logo was designed

We’re in the process of rebranding some of the output of the NLC (for launch in the new year) and today we’re deciding on the new logo. So, these videos were not only interesting but relevant to what we’re going through right now.

Part 1:

Part 2:

One Reply to “How the Obama campaign logo was designed”

  1. These are great! Thanks for posting. I especially love that Obama’s team chose a firm that hadn’t designed for any politician in the past. Not a bad idea for libraries to consider.

    I can’t wait to see what you guys come up with for you library. I’m sure we’ll all be motivated to follow suit one of these days! 🙂

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