A few months ago I was discussing with my folks the idea of WiFi in retirement homes/communities as being an amenity that was going to need to start showing up soon if it hasn’t already. We took a look in the local paper and didn’t find any listings but my mother thought she’d seen that listed on a retirement community’s "come live here" sign in town.
Then today office peep Christa passed around the URL for the video below from "ericksonnewmedia", the YouTube account for Erickson Retirement Communities. This video is highlights from game one of their Wii bowling tournament with teams from four of their locations. Not only are the residents socializing, cheering, competing, getting some great exercise, and using the latest gaming technology.
At the end it does turn into a "come live here" commercial but that’s o.k. The need for marketing hasn’t disappeared just the methods need a good overhaul and this fits the bill as far as I’m concerned.
Now we need a library to create such a video. I’m willing to help (Lincoln City Libraries? Omaha Public Library?) with filming but my editing skills are up to these standards yet.
