CIL2006: SMS in Libraries – The Killer App?

John Iliff, Library Technology Development Consultant, PALINET
11:30am-12:15pm

  • Alternate titles for this presentation
    • Please, not another powerpoint presentation
    • getting in touch with your inner-cellular nature
  • What is a killer application
    • ubiquitous
    • life-changing
    • such as
      • email
      • web
      • word processing
  • Cell phones are everywhere
    • wasy to use
    • relatively inexepnsive
    • worldwide
    • bridging the digital devide
    • computing power increasing
  • Texting
    • sending simple text messages from cell to cell
    • use phone keys
    • 160 character limit
    • asynchronous
    • more popular overseas, catching on in US
  • Demographics
    • 500 billion messages per year worldwide
    • in U.S. 45% of teens have cell phones 33% are texting
    • US teens send 42 billion txt messages last year
    • UK – 4 million have repetative stress injuries do to thumbing
    • 66% of 250 million cell phones owners in Eurpe use SMS
    • US growth un 2004 up by 105%
  • Permeating our culture
    • Pamela Anderson urges sending a txt message to your loved on on valentines day
    • Bible translated into txting lingo
    • mobile voter
    • “Students Called on SMS Cheating”
  • Technology of SMS
    • Short Messaging Service
    • Part of GSM
    • GSM is 70% of the world’s market
    • Msgs limited to 160 characters
    • msgs are held in a service center until delivered to the phone
    • each service has centers to store and forward the message
    • Cost roughly $0.10 each (packages are available)
  • Short code numbers
    • send txt via a 4-6 digit number
    • Google = 46645
    • send 80010 library finds libraries in that zipcode
  • Google send to phone
    • Firefox extension
    • send portion of web site sent to cell via SMS
  • Why has Google done this
    • why not?
    • queries are short by their nature
    • responses equally short
    • ready reference by SMS
  • Simms Memorial Library
    • Southeeastern LA University
    • computer population business school
    • Hammond, LA
    • 15k students
    • “Text a Librarian”
    • ~50 questions per month
    • delivered to ref e-mail account
    • response sent back to cell phone
    • Uses Altarama Reference by SMS
  • Curtin University of Technology
    • Perth, Australia
    • 31k students, 11k off shore
    • 70% of students use SMS
    • 200 questions in six months
    • concise questions: hours, simple searches, etc.
    • responses typically brief
    • $1000/year w/ $30 month
    • converted to email
    • staff traingin minimal
    • MessageNet Pty Limited
  • Helsinki University of Technology
    • Liblet by Portalify
    • Circ notices via Endeavor system
  • Three other brief examples…
  • Approaches to providing SMS service
    • Altarama
    • MessageNet Pty Ltd
    • Library run
      • Cellular modem
      • software to convert to SMS
  • Software
    • SMS Gateway
    • OzekiSMS
    • gnokki for Linux
  • Diagram of the process…
  • Other SMS services
    • iTiva – SMS circ notification system
    • ILS Vendors
    • LibraryElf
  • Other possibilities
    • database queries
    • updates on library programs
    • quotation service
    • patrons must opt-in due to cost
  • The future
    • being replaced by IM
    • new standards allowing for greater sophistication
    • SMS will continue to grow for the foreseeable future
  • It’s not a Killer App
    • not life changing
    • not omni-present
    • in the long tail
  • It is worthwhile
    • trust the patrons
    • meet requirement w/ small effort
    • mileage may vary

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