Neal-Schuman is busy drafting a contract for me to do a second edition of my book Using the Internet as a Reference Tool. I’m excited about this one. They do have a question though and I’m looking for some help from all of you. Here’s the deal:
Before we prepare the contract, our marketing gurus asked me some questions I couldn’t answer. I’d appreciate your thoughts on this: Would we sell more if we change the title? Is the concept of “using the Internet as a reference tool” dated? Is there a “sexier” title for this edition? I’m not sure. Since you teach this, what workshop title would attract the highest registration, especially those people who do use the Web daily for reference work, but perhaps want to upgrade their skills (which is where we see the marjority of the market for this 2nd edition)?
I’m open to suggestions. As for the associated workshop, “Using the Internet as a Reference Tool” is the title (which I’m sure the folks at NS were not aware of. If you have any suggestions for a “sexier” title please submit them ASAP. I’ve promised to get back to NS on Monday.
Michael Sauers is the Director of Logan Library in Logan, UT. Prior to this he was one of the founding staff and Technology Manager for Do Space in Omaha, NE. After earning his MLS in 1995 from the University at Albany's School of Information Science and Policy Michael spent his first 20 years as a librarian training other librarians in technology along with time as a public library trustee, a bookstore manager for a library friends group, a reference librarian, a technology consultant, and a bookseller. He has written dozens of articles for various journals and magazines and has published 14 books ranging from library technology, blogging, Web design, and an index to a popular horror magazine. In his spare time, he blogs at TravelinLibrarian.info, runs The Collector's Guide to Dean Koontz website at CollectingKoontz.com, takes many, many photos, and typically reads more than 100 books a year.
Unless otherwise stated, all opinions are my own and are not to be considered those of the City of Logan, UT.
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