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In three parts totaling just over 90 minutes, this is worth the time to watch.
By working closely with Warner Bros. UK and its UK agencies, PHD and Think Jam, we’ve been able to co-create a digital advertising solution that is truly at the forefront of global innovation. By offering fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug’s ‘key’ artefacts, as well as an interactive deep-dive into the film, information about characters, events and artefacts, actor bios, behind-the-scenes videos and more, we’re providing a genuinely valuable and unique experience that puts the consumer first – really benefitting the people it reaches – while continuing to deliver for the client and push the boundaries of what is creatively possible using new technology.
Read the full press release @ Microsoft.com.