Why do academics blog? It’s not for public outreach, research shows.
Academics are now urged to blog. We are told that having to write for ordinary readers will help us to write in plain English, clarify our ideas, enhance our reputations and expand our knowledge as well as our audience. Blogging is presented to us as a way to bridge the apparent divide between academia and everyone else.
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We conclude that, in this sample at least, most academics are blogging for professionals peers, rather than for the public in any general sense. Our results do not coincide with what the loudest advocates of academic blogging suggest we should do. But we think what we saw in our 100 blogs is understandable.
Michael Sauers is currently the Director of Technology for Do Space in Omaha, NE. Michael has been training librarians in technology for the past twenty years and has also been a public library trustee, a bookstore manager for a library friends group, a reference librarian, serials cataloger, technology consultant, and bookseller since earning his MLS in 1995 from the University at Albany’s School of Information Science and Policy. Michael has also written dozens of articles for various journals and magazines and his fourteenth book, Emerging Technologies: A Primer for Librarians (w/ Jennifer Koerber) was published in May 2015 and more books are on the way. In his spare time he blogs at travelinlibrarian.info, runs The Collector’s Guide to Dean Koontz Web site, takes many, many photos, and typically reads more than 100 books a year.
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