Pinterest: One Man’s Surprising Journey

Pinterest Audience CompositionWhat our male correspondent found to like on the social network that mostly appeals to women.

Pinterest is one of the most popular social media networks on the planet, yet for many men it remains a profound mystery. So I decided it was time to see what was really going on over there.

First, the general perception that Pinterest is a largely female domain is not wrong. The vast majority of Pinterest users are indeed women, as the Nielsen Report chart below reveals. In fact, men are more likely to have a MySpace account than a Pinterest account.

The site makes pinning a snap, although does itself no favors by populating its instructions with such gentle reminders as “pinning things that express who you really are and what you really like is more important than getting lots of followers.”

Does any man think like that?

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