February 5th, 2015 by Michael Sauers

Posted in Misc Tagged with: ,

September 9th, 2014 by Michael Sauers

reddit alienWhat happens when a librarian asks Redditors “What do you HATE about your public library?”

This is not an anti-library rant. I am a public librarian with 12 years behind the desk. Once a year or so I like to ask reddit what we are doing wrong, what we could be doing better, and what they would like to see from their library in the future. Love to hear what you have to say, thanks for stopping in.

My answer is outreach in its purest form. Read the full conversation @ /r/books.

Posted in Libraries Tagged with: , ,

February 22nd, 2010 by Michael Sauers

420407420_1b8b0822a9_m Do you think any of these could apply to libraries? If so, how?

  1. Just Build It
  2. Iterate
  3. Hire Your Boss
  4. Demand Excellence
  5. Raising Money
  6. Hack the Press
  7. Invest in Advisors
  8. Connect With the Community
  9. Leverage Your User Base to Spread the Word
  10. Analyze Your Traffic

Full article and details @ ReadWrite Start.

Photo: CC-BY-NC-SA billypalooza

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May 8th, 2007 by Michael Sauers

I’m from the hometown of Kodak so don’t get me started on my opinion of the company (it’s not good) but this video, allegedly only for internal use, but released to the public due to popular demand, is the best “marketing” I’ve seen out of the Kodak in literally decades.

Posted in video Tagged with: , , ,

March 23rd, 2007 by Michael Sauers

Seth Godin takes on Reed Elsevier’s recent “marketing”. It’s worth blogging as I wonder if an LIS blogs out there have experienced this?

“Over the last few weeks, I’ve received several meails [sic], all the same, all from real people at Reed. They baldly (and boldly) ask me to swap links with them as part of a scheme to move up the Google rankings. Anyone who reads this blog knows that I don’t do that, nor does any reputable blog I know of.”

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November 21st, 2006 by Michael Sauers

Canadian Flag
Originally uploaded by travelinlibrarian.

What if the marketing department got to comment on your country’s flag and what would the result be if their comments were taken seriously? This short flash movie shows you just that. Has this happened to your Web site?

via Seth’s Blog

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November 11th, 2006 by Michael Sauers

Heather Clark, BCR

  • How technology is changing how we understand information and in the economy
  • Book by Chris Anderson, Editor in chief of Wired magazine
  • How does this apply to the library world
  • Web 2.0
    • move from retreival to interaction on the Web
  • Original article in 2004
    • why the futurs of business is selling less of more
    • theory of change in economics
    • paradigm shift regarding hits and misses
  • The Long Tail
    • [long tail graphic from www.longtail.com/about.html]
    • the low sellers in total outsell the total of big sellers
    • brick & mortar, focuses on the head, selling many of a few items
    • amazon focuses on the long tail as the space requirements are lower
    • Comp tech is causing a move away form hits to niche markets
    • counter to the 80/20 principle
  • Long Tail Themes
    • Niche markets
    • Disaggregation of content
      • smaller bits
      • new revenue streams
    • Tyranny of Geography
      • marketing
      • shelf space
  • Long Tail Principles
    • Democratize production
      • new tools
      • new producers
      • increases amount of content/product
      • motivation is not necesarily monetary
        • “exposure culture”
    • Democratize distribution
      • amatures can produce and distribute
      • aggregators as warehouses
      • Internet is central distribution center
      • examples
        • Amazon.com
        • eBay
        • YouTube
        • Tecnorati
    • Connect supply and demand
      • connect supply and demand
        • social sharing of information
        • the hyperlink phenomenon
      • filters
        • search engines
        • social services
          • Google page rank
          • Amazon recommender services
          • NetFlix user reviews
  • Libraries have lost the battle when it comes to the distribution principle
  • Libraries need to be the connectors
  • Long Tail Assumptions
    • Ubiquitous computing
      • not everyone has access
      • not everyone knows how to use ths access
    • Entertainment-centric model
      • people will purchase w/o tactile input
    • Low costs of networking
      • storage
      • intensive bandwidth
      • system maintenance
      • “infinite shelf space”
  • Positives
    • richer culture
    • “pull together parallel tribes”
    • easier for artisan & global producers to market their goods
  • Negatives
    • eroding local culture
    • loss of shared culture
    • archive for future
    • physical items still need shelf space somewhere
    • truly profitable?
  • Libraries are the long tail!
  • Long Tail & Libraries: Currently
    • collections
      • robust & rich
    • reader’s advisory and reference services
      • original recommender sevice
      • no matter the format
    • built-in fodder for filters
      • MARC record
      • obsolete outside the library world
    • physical serendipity
  • Long Tail & LIbraries: Needs Improvement
    • making discovery happen readily
      • improving OPAC search functions
      • link to local
    • expediting delivery
      • NetFlix model?
      • rethinking resource sharing group
      • Find it / Get it browser plugin
    • Reader’s advisory
      • recommender services to patrons
      • blogs
      • patron reviews in OPACS
    • copyright implications
  • Conclusions
    • will it change the economic world as we know it?
      • not dramatically in her opinion
    • what about libraries?
      • how well do you know your community?
      • what can a small library serving a small population can gain from this?
        • put up a wiki for a local group then let them add content
      • academic
        • get your local info to your students
        • blackboard
        • MySpace & Facebook
    • Your environment should guide your application of these concepts

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November 10th, 2006 by Michael Sauers

Jo Haight Sarline, Denver Public Library

Carson Block, Fort Collins Public Library

John Sulshaw, University of Colorado-Boulder

Jimmy Thomas & Susan Staples, Weld Library District

Jeff Donlan, Salida Regional Library

Sharon Morris, Colorado State Library

  • Susan
    • 1st year w/ library system
    • previously in manufacturing and healthcare
    • invest in the virtual
      • how much can be put online?
      • online collaboration
      • online training
      • online surveys
    • translation services
      • 170+ lanugages
      • dial a number and get an interperter online
      • <$100/mo
    • Concact center concept
      • easy, catchy phone number
      • metrics
    • Hot
      • Copier/Espresso maker
      • USB cooler shirt
      • ID rings
      • DVD vending
      • bestseller vending ouside the library
  • John
    • mobile computing
    • new content & content management models
    • supporting users in an advanced age of technology
      • authentication
      • portals
      • blogs & wikis
      • increased collaboration
    • social networking
      • blogs
      • wikis
      • podcasts
    • MySpace
      • 84 million users
      • 2 million new users a month
      • 48mil unique visits
      • 51% of 13-17 year olds online
      • 79% are 18+
      • 25mil are over 30
    • YouTube
      • Google paid $1.65 Billion
      • 100 mil videos watched a day
      • 65k uploaded a day
    • What’s going to become of the ILS?
      • Disintergaration (Marshal Breeding)
    • Institutional repositories
    • Libraries need to support all this stuff
      • security issues
      • open source model moving to libraries
      • programming skills
  • Jimmy
    • (Aquabrowser)
    • OCLC Perceptions Report
    • Searches done at his member libraries (top queries in OPACs)
      • Google, Yahoo
      • My Account, Library Hours
    • Library Journal Hotline
      • The next library building
      • “place”
  • Jeff
    • Maximize use of the OPAC
    • Clean up our database
    • Having functional PCs for the patrons
      • Firefox
      • GIMP
      • Open Office
      • Picassa
      • Let patrons plug in their hardware
    • E-media market needs to be “better sorted out”
    • Skype
  • Carson
    • Building a staff that represent different parts of my brain but can also built on that
    • Deliver information to people without barriers
    • Be more involved in the culture
    • Second Life Library 2.0
    • Balancing abilities and constraints of what staff can do to meet the needs of users
    • Technology is not always the solution
  • Sharon
    • Dutch Aquabrowser guys are “hot”
    • Library Elf
    • Plinket
    • The Engaged Patron
    • LibraryThing
    • Free online e-books and e-audiobooks
    • Second Life Library 2.0
    • Searching for information is changing
    • Retrevr
      • Search fickr by shape & color
    • Aquabrowser
    • del.icio.us
    • wikis
    • blogs
    • podcasting
    • YouTube
    • set aside time every week to look at something new
    • libraries have a “role to inspire”
  • Jo
    • Be the enabler for your cusomers
    • be there, be in those spaces
    • you feel comfortable, they’ll feel comfortable
    • downloadable media
    • convergence of everything
    • everyone is a creator
    • create a space where your patrons can be a creator
    • tagging content
    • no geographical boundaries
    • look outside the library world for ideas and solutions
    • be where your customers are complainaing about you
      • thisisbroken.com
    • viral marketing
      • YouTube
    • gaming

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October 25th, 2006 by Michael Sauers

Shari Thurow, Webmaster & Marketing Director, Grantastic Designs, Inc.

Web Presence for Internet Librarians

  • Goals
    • define a search-engine friendly Web site desing
      • what it is and is NOT
      • why it is important
    • search engine optimization essentials
      • text component
      • link component
      • popularity component
    • other design considerations
      • home page desing
  • Why care about the search engines
    • people use them
    • [showed slide of number of searches of day per engine]
    • [number of searches by adults]
    • [how adults use search engines i.e. search for what]
  • Search engine friendly design is NOT
    • design to obtain top search engine position
    • [example of a doorway page]
  • SE friends deisng is
    • user-friendly that can be found on both crawler-based and human-bases search engines (directories)
  • Importance of site design
    • end users/site visitors/target audience (primary)
    • human-based search engines (secondary)
    • crawler-based search engines (secondary)
    • how you place words, graphics, etc communicates the content that you feel is imortant to both engines and visitors
  • 5 basic rules of Web design
    • easy to read
    • easy to navigate
      • “sense of place”
      • “scent of information”
    • easy to find
      • internal
      • external
    • consistent in layout and design
    • quick to download
      • 30 seconds or less on a 56k modem
  • Easy to find
    • search engines, directories, industry-related sites
    • go directly to the relevant page
    • within 708 clicks, preferrable less, as long as…
      • “scent of information”
    • most importnat information “above the fold”
    • contact information
  • search engines:
    • index text (all)
    • follow links (all)
    • measure popularity
  • if you dont’ place text on the web pages and create a site navigation scheme that crawlers can follow, your site will not rank well in the search engines
  • do your pages:
    • match what target audience uses to search
    • provide easy access to keyword-focused text
    • contain enough high-quality content so that objective, 3rd party sites will link to it
  • bring in a search engine specalist during the design/redesign process, not after the fact
  • successful SE optomization depends on:
    • text component (index text)
    • link component (follow links)
    • popularity component (measure popularity)
  • Text component
    • give people easy acess to your keywords
    • does the content appear to be focused
      • HTML title
      • breadcrumb link
      • headings
      • intro paragraph
      • calls-to-action
      • conclusion paragraph
      • graphic images
    • examples…
  • primary vs. secondary text
    • primary (all SE)
      • title
      • visible body copy
      • text at the top of the page
      • in & around hyperlinks
    • secondary (some SE)
      • meta tags
      • alt text
      • doman and file names
  • text component summary
    • use words that people search on
    • place keywords well
    • focus on primary text
    • place keywords prominently
    • use keywords frequently enough
  • link component / site & page architecture (follow links)
    • link component
      • site navigation
      • cross-linking
      • type of web page
      • page layout and structure
      • URL
    • SE friendly (most to least)
      • text links
      • navigation buttons
      • image maps
      • menus (form and DHTML)
      • flash
    • if navigation scheme is not friendly, should you avoid using it in your deisgn
      • no
      • design is for the users not for the SE
    • always have two forms of navigation
      • target audience
      • search engines
      • they often compliment each other
    • types of text links
      • navigation scheme
      • contextual links
      • embedded links
      • site map
    • MPABS
      • most people are basically stupid
      • marketing term
    • informational pages
      • contain infor for target audience
      • do not contain a lot of sales hype or jargon
      • spider-friendly
      • often have simpler layout
      • visually match the rest of your site
    • information vs. doorway pages
      • [too much here for me to transcribe]
    • example info pages
      • FAQs
      • press releases
      • tips/how-to
      • glossary & reference pages
      • location
      • category/gallery
      • product
    • crosslinking
      • must have related cross links
      • hierarchical
        • breadcrumb
        • contextual
        • category > sub cat
        • parent > child
    • red flags
      • doorway pages
      • hallways
      • envelope
      • mini/micro sites
      • sattelite sites
      • many more…
    • summary
      • 2 forms of navigation
      • know to use text links
      • graphic links ok
      • usability counts!
  • popularity component
    • nubmer and quality of links to your site
    • clickthrough popularity
    • how long on users on your site
    • do they?
      • continue to use
      • link to you
      • return to you
  • [rushed through the last slides as she was over time. Sorry, I couldn’t keep up any more]

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October 24th, 2006 by Michael Sauers

DSC03521Aaron Schmidt
Cliff Landis, Valdosta State Library

Aaron: MySpace Invaders

  • Owned by NewsCorp
  • Not the best web site ever. can be hard to use
  • All about eyeballs & selling ads
  • Bad design rules
  • Examples
    • Thomas Ford Memorial Library
    • Denver PL Teen Department
    • UIUC Undergraduate Library
    • Liberty Librarian
  • Searched for MySpace on YouTube for what teens think about MySpace
    • MySpace Commercial
    • MySpace Addicts
  • MySpace angles
    • taking photos of your self looking down at yourself
  • Opprotunities
    • “tips & tricks” class
    • class for parrents
    • historic figure / book character project
  • Make friends
  • MySpace Bulletins
  • Your LIbrary MySpace
    • be authentic
    • give up control
    • ave fun
    • consider who you want to be
    • include a song and video
    • MeeboMe widget
  • MySpace in your library
    • do you censor it?
    • resistant admin
    • “Decoding myspace” article
    • mroe danger @ home than on myspace
  • is it a fad?
    • yes
    • but learn and experiment
  • MyOwnCafe
    • SE MA Lib Sys
  • Less than threes
    • <3

Cliff: In Your Facebook: Using Facebook in Academic Libraries

  • what questions should we be asking
    • what is the nature of this technology
    • how are my patrons using this technology
    • how and I use this tech to benefit my patrons
      • traditional services
      • innovative services
    • how will this tech improve my service
    • how should we represent ourselves
  • what is the nature of the beast
    • profiles as identity performance
      • dynamic and static
    • social netowrking
      • connections between individuals create a network
    • groups and identity
      • 4th floor Odum library bathroom users (active)
      • Odum library is only good for one thing and that thing is facebook (group identitiy)
      • I like to hang out in the library after hours (failed)
    • Some people only join a group to identify with that group
    • Image representation (the profile)
    • 1-on-1 communication
    • communication in groups
    • writing on walls
    • sharing pictures
    • linking to other social networks and web sites
  • how to use to benefit students/patrons
    • traditional services
      • reference
        • consultations
        • groups
      • marketing
        • photos
        • flyers
        • events
      • instruction
        • groups
        • link to traditional resources
    • innovative services
      • acquistions
        • ask the students what they want in the library
      • “ubiquitous librarianship”
        • using students public info to meet their information needs
  • Improve services
    • the user-centric approach
      • “the user is not broken”
    • Point of need service
    • effective marketing
      • using the market that is already in place
  • Choosing your identity
    • how should we represent ourselves
      • the living library
        • Kresge library
        • Tisch library
      • the librarian collective
        • UIUC undergrad Library
        • Maryland Engineering Library
      • the librarians ourselves
        • david free, micharl stephens, brian matthers
  • Ask a librarian group
  • Institutional profiles are being closed down so represent yourself as an individual
  • what if your identity is chosen for you?
    • profiles
    • groups
    • events
      • Hide and seek in the Odum library
  • Who “owns the library”
    • we think of it as “mine” since we work there
    • the university likes to this it’s theirs since it’s part of the institution
    • the students think it’s theirs since it’s for their use
    • take the compliment and work with the students to get the word out about the library

Posted in video Tagged with: , ,