CIL2006: Virtual Reference, IM Chat, & Beyond – Taking Refernce Services Out of the Library

Marilyn Parr, Library of Congress
Susan McGlamery, OCLC
Joe Thompson, Maryland Ask Us Now!
Laura Maldonado, Deborah Gaspar, and Sarah Palacios-Wilhelp, Gelman library, George Washington University
4:15-5:00pm

LC

  • LOC Web site
    • Ask a Librarian link
    • people want sketch of patents
    • questions on photographs (American Memory)
    • Thomas Jefferson’s papers
  • What is QuestionPoint
    • developed by OCLC and LC
    • supports both local and global online refernce
    • local component: Web-based question submission, email, chat, local KB
    • Global component: world-wide network of ref librarians sharing via best-fit routing, global KB
  • LC exempt from PATRIOT Act due to being part of the legislative branch
  • Use QP to:
    • interact
    • cooperate
    • build
    • manage

OCLC: Collaboration for Success

  • Be there when they need you
    • coverage around the clock
      • expand hours of service without adding staff
      • failsafe coverage
    • staffed by librarian like you
      • 2 cooperatives
        • public
        • academic
  • 24/7 reference is
    • > 800 libraries in US, Canada, and England
    • staffing cooperatively
    • contract staff for hours when no libraries are online
  • Merged w/ QP in August 2004
  • Who participates
    • single library
    • libraries w/in a region
    • statewide service
      • CA, DE, IL, MD, MA, MT, NJ, NC, OR, WA, WI
    • countrywide service
      • England
  • How do they know: Answering on behalf of other libraries
    • library policy pages
    • scripted messages
    • communication
      • conference/transfer
      • IM
    • Follow-up/referral
      • Local FAQ
      • send to patron’s library
  • Referral networks
    • 24/7 subject experts
      • medical
      • art
      • business
      • genealogy
      • spanish
      • next: multi-lingual cooperatives
    • global reference network
  • quality control
    • session review
    • QC staff
    • training

Maryland: AskUsNow

  • Service
    • launched March 2003
    • 27 partnet library systems
    • staffed by > 250 librarians
    • first state-wide participant in 24/7 cooperative
    • Maryland was 25% of all 24/7 questions
    • now part of QP 24/7
    • LSTA funded
    • 85% positive feedback
    • 120k questions to date
  • InfoEyes project
    • launched Jan 2004
    • specific for those with visual imparements
    • e-mail mostly
    • VoIP also available

GWU: IM reference implementation

  • Introducing IM to GW
    • millenials and the Pew Internet study
    • IM? We already have VR!
    • Research
    • Training
    • Pilot studies
    • Next?
  • IM Generation
    • Teens use e-mail but prefer IM
    • 75% of 12-17 year-olds send or receive instant messages
  • VR vs. IM
    • Has had VR for over 4 years
    • only 1.5% of GW students used VR
    • how do we serve students in their preferred medium of communication
  • Getting started
    • study phase
      • software requirements
      • lit search
      • potential IM usage
      • surveyed other universities going it
    • pilot for librarians
      • introduce ref ream to IM
      • is IM a good fit for the library?
      • training opportunity
  • Fall 2005
    • patron pre-pilot pilot
      • offered for 10 days
      • designed advertising
      • designed web page for spring pilot
      • tested patron experience
      • standardized usage procedures
  • Spring 2006 – Patron pilot
    • documented student use
      • logs and statistics
      • preferred hours of service
    • documneted APL guidelines
      • reference questions
      • directional questions
    • “best practices”
      • drafted and implemented
      • continuous service assessment
  • …and beyond
    • student feedback
    • expanded advertising
    • evening hours
    • inclusion of other library staff
    • evaluation of service

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