Why a DRM’ed coffee-pods may be just the awful stupidity we need
Cory Doctorow on Keurig’s recent DRM-related news:
I think Keurig might just be that stupid, greedy company. The reason they’re adding “DRM” to their coffee pods is that they don’t think that they make the obviously best product at the best price, but want to be able to force their customers to buy from them anyway. So when, inevitably, their system is cracked by a competitor who puts better coffee at a lower price into the pods, Keurig strikes me as the kind of company that might just sue. And not only sue, but keep on suing, even after they get their asses handed to them by successive courts. With any luck, they’ll make some new appellate-level caselaw in a circuit where there’s a lot of startups — maybe by bringing a case against some spunky Research Triangle types in the Fourth Circuit.
Read the full post @ Boing Boing.Tags: drm