Academics are now urged to blog. We are told that having to write for ordinary readers will help us to write in plain English, clarify our ideas, enhance our reputations and expand our knowledge as well as our audience. Blogging is presented to us as a way to bridge the apparent divide between academia and everyone else.
We conclude that, in this sample at least, most academics are blogging for professionals peers, rather than for the public in any general sense. Our results do not coincide with what the loudest advocates of academic blogging suggest we should do. But we think what we saw in our 100 blogs is understandable.
Read the full article @ The Guardian.