The Travelin' Librarian Tech Microsoft, Warner Bros. UK Launch First Ad Campaign Featuring 3D Printing

Microsoft, Warner Bros. UK Launch First Ad Campaign Featuring 3D Printing

The Key of EreborI should be getting my 3D printer in the spring. I think I’ve found the firs thing I’ll be printing.

By working closely with Warner Bros. UK and its UK agencies, PHD and Think Jam, we’ve been able to co-create a digital advertising solution that is truly at the forefront of global innovation. By offering fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug’s ‘key’ artefacts, as well as an interactive deep-dive into the film, information about characters, events and artefacts, actor bios, behind-the-scenes videos and more, we’re providing a genuinely valuable and unique experience that puts the consumer first – really benefitting the people it reaches – while continuing to deliver for the client and push the boundaries of what is creatively possible using new technology.

Read the full press release @ Microsoft.com.

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