GOV.UK named the best design of the year

GOV.UKYes, a government Web site has been awarded a design prize!

…at a ceremony in London, the site was named the 2013 Best Design of the Year by the Design Museum, beating out 99 shortlisted buildings, inventions, and cars for the honor. It’s the first website to ever win the six-year-old title, too—which illustrates just how remarkable the achievement really is.

Here’s what makes it so deceivingly special.

Why does a straightforward, cut-and-dry website deserve the award? Because of that straightforwardness, actually. “There were thousands of websites, and we folded them into Gov.uk to make just one,” says Ben Terrett, head of design at the UK’s Government Digital Service, in a Dezeen-produced video. “Booking a prison stay should be as easy as booking a driver’s license test.”

Read the full article on Gizmodo.

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