There’s a saying in software that all bugs are eventually user interface bugs, because someone has to see them to report them. In organizations, it often seems like all problems are eventually communication problems, because communication is the way we interface with each other—and the way most problems surface.
There are a lot of reasons why communication within a company can break down. Here are some of the most common.
Communication problem #1: Lack of depth
Lack of depth shows up most when communicating strategy: Someone will lay out the way forward, but will not be able to outline what is actually changing and will stall on concrete questions, creating confusion and frustration as people are unable to connect the changes to their day-to-day responsibilities.
Example 1: Running a workshop without a clear goal and outcome. People will not understand what they are doing and feel like their time was wasted.
Example 2: Outlining plans for a product improvement but glossing over the underlying work that will be needed to support it—and the implications for support staff.
Good strategy requires depth, which means having an understanding of key problems and an ability to explain how the strategy addresses them. When that depth is absent, credibility is lost and the person announcing the strategy often ends up being ignored.Read the full article @ Quartz at Work