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Archive for » October 25th, 2005«

IL05: Blogs & Wikis Face Off

Jenny Levine, The Shifted Librarian

Steven M. Cohen, PubSub Concepts, Inc.

  • What happened today?
  • Other wikis that work
  • Advantage: blog
    • East to post
    • Chronological order
    • Automatic RSS feeds
    • Comments to posts
    • Only authors can edit the contents of a post
    • Why might the blog work? Because it gives non-bloggers a place to post thoughts and it could be easy to audioblog.
    • Why might a blog not work? Because bloggers already have a place to blog, and non-bloggers don’t want to blog.
  • Advantage: Wiki
    • Anyone, anywhere can contribute
    • True equalized collaboration when accounts are not required
    • Can create any order/flow to the information
    • Why work: Anyone can connect @ conference or not
    • Why not: Not sure what to add and where to add it.
  • Advantage: Technorati
    • Automatically brought together all posts from participating blogs if tagged
    • It’s been a lot of fun
  • Advantage: Flickr
    • 105 photos in less than two days
    • Mass tagging
    • Human beings
  • Ideas/comments from the audience
    • Online tickler file
    • FARQ: Frequently Asked Reference Questions (blog)
    • RSS to email – RMail
    • There is a module for MediaWiki that will output RSS feeds
    • http://eSnips.com/
    • Google announced web-based database service today [M: All your base belong to Google]
    • Blog ownership content issues, what are they?
      • What you write is yours
      • Re-use
      • Work product
      • Trademark blog vs. Bloglines
      • Creative Commons License
      • “flickr owns your pics” – complaints – changed the language
    • http://www.CiteULike.org/
      • Scholarly version of del.icio.us
    • www.connotea.org
    • Powermarks – www.kaylon.com/power.html
      • For-fee social bookmarking
    • www.furl.net
      • More powerful than del.icio.us
      • But not social
    • Library Thing

IL05: Blogging @ the University

Susan Herzog, Eastern Connecticut State University

http://il2005.blogspot.com/

  • What is a blog
    • Brief informational posts in reversed chronological order
    • Frequently links to additional content
    • Timestamp for each post
    • Archives of previously posted content
  • Library Weblogs
    • Diary
    • News service
    • Collection of links
    • Book reviews
    • Project reports
    • Photographic record
  • Anatomy of a typical post – www.tarheelbloggers.org/thb/resources/blogging101/parts.html
  • Why read blogs?
    • Personal & Professional
    • Keep current
    • No spam! (hopefully – i.e. comment spam & splogs)
  • Why create blogs?
    • Professional publishing
    • Personal publishing
    • Provide information
  • Why blogs
    • Easy to
      • Create
      • Update
      • Publish
      • Collaborate
    • No
      • HTML
      • Web page creation software
      • FTP
      • $$$$$
  • Pew Internet & American Life Report: The State of Blogginghttp://www.pewinternet.org/PPF/r/144/report_display.asp
    • Does your library have RSS yet?
    • More importantly a blog?
    • Don’t be left out in the cold
  • University Blogs
    • PR
    • Intranet
    • Outreach
    • Portfolio
    • Recruiting
    • Collaboration
    • Communication
    • Course management
    • Knowledge management
  • Academic Library Blogs
    • PR
    • Intranet
    • Outreach
    • Library news
    • Subject blogs
    • Virtual Reference
    • ILL
    • Systems
    • Cataloging
    • Preservation
  • First steps
    • Find academic library blogs
    • Start reading blogs
    • Blogging presentations @ conferences
  • Find academic library blogs
    • Google search: blog university library
  • Creating a library blog
    • Why
      • To communicate w/ your users
      • To communicate w. your staff
  • For user communication
    • Library news
    • Recent acquisitions
    • Announce new services
    • Recommended research sources
    • Supplement/replace library newsletter
    • Book/movie/web site recommendations
  • For internal communication
    • Announcements for staff
    • Project management
  • Benefits of library blogs
    • Easy, no HTML required
    • Quick – Blog This!
    • Free – software purchase not required
    • Innovative, cutting edge
    • Attracts younger users
  • Steps for creating a library blog
    • Consider purpose & audience
    • Choose software
    • Develop policy
    • Select a template
    • Educate staff
    • Post content
    • Market your blog
  • Audience
    • Students
    • Faculty
    • Staff
  • Software
    • Blogger
    • Moveable type
    • Radio Userland
  • Develop a policy
    • Be sure it reflects well on your library
    • Guidance for bloggers on what is and is not appropriate
  • Select a template
    • Features
      • Archives
      • Blogroll
      • RSS feed
    • Choose color schemes and style
    • Test in multiple browsers
  • Educate staff
    • Who will post
    • One person or team
    • Train staff on the software
  • Post content
    • Develop a consistent style
    • Use your own voice
    • Check spelling and grammar
    • Post often
  • Market your blog
    • E-mail
    • Press release
    • etc… (see previous session)
  • Examples
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IL05: Marketing the Weblog

Jill S. Stover, Undergraduate Services Librarian, Virginia Commonwealth University

http://librarymarketing.blogspot.com/
http://www.people.vcu.edu/~jsstover/internetlibrarian/marketingtheweblog.php
http://www.people.vcu.edu/~jsstover/internetlibrarian/ilbib.html

  • Marketing: It’s not what you think
    • Is important… really
    • Allows you to serve patrons better
    • Has 5 parts
      • Target market
      • Product
      • Price
      • Place
      • Promotion
  • Seth Godin – “All Marketers are Liars”
  • The Marketing Mix
    • Circle: TM in the middle, the four Ps outside in quarters
  • www.knowthis.com – marketing tutorials
  • It’s all about your target market : questions to ask
  • PEW Data
    • 65% of net users not sure of RSS
    • 26% never heard of RSS
    • 5% use aggregators
    • Most bloggers are men under 30, net savy & well off financially
  • Market Research
  • Find a perfect match
    • Segmentation
    • Good segments are
      • Distinct from others
      • Homogenous within
      • “profitable”
      • Measurable
      • Researchable
    • Lots of ways to segment
      • Age groups
      • Undergrads / grads
      • Activities / interests / opinions (observable behavior)
    • Find a friends segment & learn about it
  • Product (content & design)
    • Your blog
    • Content
    • Design
      • Reflects content & audience
      • Gets attention
      • Reinforces brand image
      • Examples
        • Summer Book Blog
        • Teen News
        • (addresses not given)
      • Resources
        • WebMonkey
        • Ww.ColorBlender.com
  • Price: Yours and your patrons’. Make your blog worth it!
  • Place
  • Promotion (do this last!)
  • Homework
    • What does success man to you
      • Talk Digger
      • FeedBurner
      • Review other blogs
      • www.blogwithoutalibrary.onet
      • Google blog search
    • Learn from other bloggers
      • Bloglines for librarians

IL05: Bathrooms

Just a note (positive or negative depending on your gender): The restrooms outside the Steinbeck room are both for Women. You’ll need to go down a level for the Men’s room.

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IL05: Lunchtime comments

Well, the morning was fun and informative as expected. The free WiFi works in the “conference center” as expected. It is available in the Steinbeck Room (where I’m spending the day) but it’s spotty. I got dropped once during the first session and once during the second one. I comfirmed this with others in the room so it is the service, not my laptop.

Also, there are not readily accessable power outlets in Steinbeck. So, on breaks it’s first come first serve for us slaves to the juice.

Lastly, here’s a tip for a fantastic conference: if you plan on spending lunch by yourself, try and hook up with some other attendees that are doing the same. I and two others showd up at India’s Clay Oven at the same time and we all started to sit down, by our selves, at individual tables. I suggested we all share a table and had some great conversation about the conference, where we were from, and what we all do. Don’t be shy, say hi.

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IL05: Library Blogs — Ethics & Guidelines

Karen G, Schneider, Director, Librarian’s Internet Index

  • Why ethics matter (micro)
    • [M: I lost this bit]
  • Why ethics matter (macro)
    • The harder we work to make the world a moral place, the better it is for everyone
    • “books are for use”: we are a profession defined by our concerns for others
  • rules to blog by
    • Transparancy
    • Fairness
    • Cite it
    • Get it right
    • Be Fair
    • Admit Mistakes
  • Two other codes of ethics
    • Rebecca Blood
      • Only facts you believe to be true
      • Link to it
    • Cyberjournalist.net
      • Be honest & fair
      • Minimize harm
      • Be accountable
  • 5 things not to say
    • It’s only a blog
    • So and so does it
    • Everyone understood what I menat
    • They can always look it up
    • Nobody trusts the web anyway
  • Define: Transparancy
    • “An activity is transparent if all information about it is open and freely available”
    • “For most blogs, we want to know what the writer’s starting point is.”
  • Transparence tools
  • The blogosphere is skeptical
    • Jeff Gannon
    • Claimed to be a White House correspondent
  • Transparency tools
    • A clear about page
      • Can be humorous
      • Must be true
    • Full disclosure about conflicts, biases or vested interests
    • A commitment to honest about who you are and what drives your writing
  • Lack of transparency can catch up with you
    • Don’t try to be something your not, they will find you out
  • Transparency can be Strategic
    • Groklaw
  • Transparency minimized Fisking
    • The act of critiquing in detail with intent of challenging its conclusion or theses by highlighting logical fallacies and incorrect facts
    • Memogate
  • Cite It
    • Michael Gorman
    • “Revenge of the Blog People”
  • Tips for good citations
    • Link to and name your sources
    • Avoid anonymous sources
    • Always check a secondary source
  • Get it Right
    • Judy Miller, NY Times
    • “The quality of being near to the true value”
    • “Investigative reporting is not stenography”
    • Being Wrong has Consequences
    • “There is nothing more pathetic than a librarian who gets the facts wrong”
  • How to get it right
    • Check your facts
    • Check your facts
    • Check your facts
    • Check your facts
    • don’t publish until you check your facts
    • re-check your facts after you publish
  • Tips for accuracy
    • dual source
    • link to your sources
  • Be Fair
    • Bill O’Reiley
  • Define: fairness
    • “the attitude of being just to all”
    • “giving people an equal chance”
    • “not letting partialit stand int he way of what is right”
  • Fairness Tips
    • let a source know when he is “on the record”
    • you can be opinioniated but don’t present opinion as fact
    • if you claim to be objective, then you better damn well present all sides of hte issue
    • let your readers comment (within reason)
  • Adimt Mistakes
    • Bill Clinton
  • define: mistake
    • “to choose wrongly”
    • a mistake can be an error of judgement or fact
  • Addressing mistakes in blogs
    • be direct, alert your readers
    • add to or modify posts
    • explain the mistake and the correction
  • Ethics Exception
    • the intentionally unreliable narrator
      • justinland.typepad.com
    • April Foolery
      • RFID Implats: The New Library Cards
    • Well-KNown Humor Sites
      • The Onion
  • When in doubt, Do what you know to be right
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IL05: What’s new in Blogs, RSS, and Wikis?

Steven M. Cohen, PubSub

Steven M. Cohen, PubSub Concepts, Inc.
http://stevenmcohen.pbwiki.com/BlogsWikis

  • Trends
    • Everything is in Beta
    • RSS is built-in
    • Splogs
    • Sign up adn we’ll tell you when we go live
    • The end of desktop aggregators?
    • It all happens seprately which adds to the commons
  • Over the past year
    • the big boys catch up with blog search
    • Google catches up with RSS
    • Google News is still in Beta
    • Wikipedia getting lots and lots and lots of attention
    • What;s in your wallet
    • Small companies got bought by the big companies

  • [M: I missed this headline...]
    • Opencontent.org/oishi
    • Memeorandom
    • Digg.com
  • Interaction and collaboration
    • LibraryThing
    • Reader2
    • Livemarks
    • NumSum
    • Writely
  • Life Management
    • Ta Da List
    • Backpackit
    • 43 Things
    • Bla Bla List
    • Planzo
    • Calendar Hum
  • Are Meta Search Apps back?
    • Gaba.be
    • Kebberfegg
  • Other Apps
    • Meebo
    • Upcoming
    • RSSMix
    • Feedshake
    • Feedmarker
  • Resources for new tools
    • RSS Conpendium
    • Tech Crunch
    • Social Software from Weblogs, Inc.

IL05: Tuesday Keynote

Social Computing & the Info Pro
Elizabeth Lane Lawley, Rochester Institute of Technology

  • About a ½ dozen folks in the audience are blogging this, two years ago, there wasn’t anyone blogging her presentation
  • It’s significant that social software is becoming part of the hallway conversation, not just the presentation
  • Technorati indexed their 20 millionth blog yesterday. It was from an elementary class in France.
  • Search for “liz” on Google and her blog is the third hit. That’s the power of blogs. Regularly updated relevant content that people link to
  • She’ll be blogging her own talk. A first for her. (Not live though, “I’m not that good at multitasking.”)
  • “The Long Tail”, Chris Anderson article in Wired magazine
    • A few with a lot, most have a few
    • The bulk of the content is in the most that have a few
    • “I want to read the stuff that not everybody else already knows.”
    • Librarians are good at knowing what’s in the long tail
    • “if you liked that, you’ll like this”
  • Social software is trying to create the computer equivalent of a good librarian. We won’t be there for quite a while.
  • These tools augment, not replace
  • “we need a human component. We need a social component” in these tools
  • Blog: Creating Passionate Users (writer of the “head first” series of computer books)
  • “we make the tools dumber because we think the users are dumber”
  • You can’t change your users. You can educate them, but not change them
  • Let’s make the tools foster better use.
  • Make search better
    • You go to friends before the web to find something to do @ conference
    • That’s your social network
    • How do you fin a good blog? Ask someone who’s also interested in that topic.
    • Yahoo!’s My Web – bases results on list of trusted information sources (2 degrees – my friends and their friends)
    • There are no bad links. Everything’s picked by my trusted resources
  • Sent URLs by friends via e-mail, never going to get to it
  • Now, put it into del.icio.us and then have your friends subscribe to it.
  • “Information Network Discovery” – who are the experts in the field?
  • See the resources. Also see the people who use those resources.
  • Not all social networks are equal. They may be my friend and I’ll accept an IM form them but they may not be good at picking out good information
  • del.icio.us – LaGrangeParkLibrary (username)
    • Don’t bookmark at the desk, use del.icio.us instead
    • Get to from any computer
    • Patrons can get to from outside the library
    • Social information filter for those that don’t want to save bookmarks
    • [M: Note for my next reference book: USE THIS!]
    • Link on library page: ad me to del.icio.us bookmarks (make me a trusted information resource)
  • Wouldn’t it be great if your doctor would do this to point you to good resources? Or maybe the local health sciences organization?
  • Warning: all this could focus you too much and remove outside, unexpected sources
  • That’s where librarians come in.
  • 1200 items in her del.icio.us account because she wants to share
  • If you rely on tagging to find things, you loose the long tail
  • Good folksonomy relies on critical mass
  • Web design: what are people in del.icio.us calling it, this is what they’ll respond to, then call it that.
  • If there isn’t a critical mass, it’s not tagged, and that’s what you’re relying on, you won’t find it
  • Do I want a majority rules approach to naming things
  • The ESP Game (Carnegie Mellon)
    • Assign meaningful keywords to a random image
    • Play against someone else
    • When both of you pick the same word, you move to the next level
    • When a word match happens several times, that word becomes taboo
    • Lowest common denominator approach
    • Shows interesting biases
      • Pic of woman, typical response is “girl”
      • Pic of man, “boy” almost never comes up
      • Pic of black girl, racial slur comes up
  • 43 Folders
  • Lifehacker
  • Continuous computing: just because it’s bad for you doesn’t mean it’s bad for everyone.
  • Attention if a form of capital. I can’t demand your attention without giving you something in exchange. If I demand your attention, you’re going to find a way around it.
  • Why do we want to control attention?
  • The technology doesn’t let us do that any more!
  • Negatives
    • We all feel overwhelmed
    • Everything’s competing for our attention
    • Person on stage vs ceiling tiles vs email on smartphone
  • NYT Article: “Meet the Lifehackers”
    • People @ Microsoft who research how we deal with interruptions
    • Bigger screens make you more productive
  • The tools are out there but you still need to take control of what you need to do.
  • Who better to control and influence tagging than the people who know classification (librarians)

IL05: Day 2

It seems that yesterday I didn’t bother to mark my posts with “IL05” which might have led to some confusion as I received an e-mail from a vendor wondering about in which context I mentioned his product. (It was in my notes from one of yesterday’s presentations.) So, today, for those benefit of those of you finding individual posts without the benefit of context I’ll be marking all my titles in hopes of pointing people in the right direction.

As for what I’ve been up to at the conference since yesterday evening, I had a wonderful dinner of Wild Boar Stew at a local British pub down the street. (Unfortunately, I don’t recall the name of the place) with Karen (Houston, TX) and Amanda (Cortland, NY). Despite a potential gathering of the very interesting at the hotel bar, I decided to call it a night and collapse for a full eight hours of sleep.

After this morning’s keynote, I’ll be in the Steinbeck Forum for Track A: Communities & Collaboration (i.e. Bogging) all day. I do believe that there will be live WiFi in that room so I’ll be able to blog live. Hopefully, there’ll be a seat near an outlet so I can plug the laptop in all day as I did yesterday.

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